Interview

Blitz

16 July 2008

Which word describes you?

Dreamer...

What is your life philosophy?

Always smile, even to people who wish you ill.

Would you live abroad?

Actually, yes, but it depends which country we are talking about.

How long have you been in this business ?

I have been a DJ in City Radio and TV for 2 years now.

If you have to advertise yourself and you can only choose one type of medium, which one would you choose?

Right now, my choice is TV.

What does advertising mean?

Many people understand it differently but the important thing is that the target is one – the client.

Is Bulgarian education in the field of advertising of a good quality?

I have no opinion but I trully hope it’s better than it used to be a few years back.

Would you work pro bono for a noble cause?

I have and I will.

Do you trust the data supplied by research agencies?

Somewhat.

What inspires you?

Music, nature, dreams.

Have you ever been bribed?

No.

Have you ever bribed?

No, I haven’t.

Does Advertising have a future, concerning the claims of PR specialists about its twilight?

Advertising will always have a future.

What is the difference between Advertising and PR?

That is what I have been asking myself as well because in Bulgaria they are more or less the same.

Where do you find business information?

In the necessary sources.

What is your favorite drink?

Long coffee with milk and sugar.

Favorite advertisement/commercial?

There have been times when I’ve had such but I then forget them. Right now, I don’t have a favorite.

Is there any unfair competition in Bulgarian advertising business?

Unfair competition exists all over the world and not only in the advertising business.

Is there a need for legislation defining the rate of discount media give to direct advertisers and agencies in Bulgaria?

I don’t consider myself able to give such an answer.

What would you like to say to you colleagues?

First of all, I wish you lots of health. Smile always because everything happens much more easily and is more fun.

Sofia 1504, "Ivan Asen II" 1 str., tel: +359 2 943-47-42, +359 2 943-47-49, e-mail: argenta@argentabg.net