Interview

Blitz

10 July 2008

Marta Mesechkova, New Media Manager, Golden Pages

 Which word describes you?
 It’s possible.
 
What is your life philosophy?
Optimism and positive attitude.
 
Would you live abroad?
Yes, for sure – a have lived outside of Bulgaria for a long time, my family is related to another country, besides I like discovering new places and make them mine.
 
How long have you been in this business ?
9 years – when I started working in internet marketing, the internet was really a “new medium”.
 
If you have to advertise yourself and you can only choose one type of medium, which one would you choose?
The fastest growing medium – internet of course.
 
What does advertising mean?
Targeted and purposeful communication.
 
Is Bulgarian education in the field of advertising of a good quality?
I have no idea.
 
Would you work pro bono for a noble cause?
Yes, whenever I get the chance.
 
Do you trust the data supplied by research agencies?
It depends.
 
What inspires you?
Sometimes even the most insignificant things, but as a whole [I get inspired by] new challneges, ideas, places and mostly my closest people.
 
Have you ever been bribed? 
Yes, my children do it everyday and easily manage to bribe me :)
 
Have you ever bribed?
A smile opens many doors.
 
Does Advertising have a future, concerning the claims of PR specialists about its twilight? 
It’s normal to evolve but as long as there are people – it will not disappear as a means of communication.
 
What is the difference between Advertising and PR?
In the methods used and means of communication.
 
Where do you find business information?
Online, colleagues and sometimes magazines.
 
What is your favorite drink?
Coffee in the morning, water during the day and a glass of wine in the evening.
 
Favorite advertisement/commercial?
Well, they are not really favorite but rather memmorable - by their humor, wittiness, innovation or purelyu visual – are many: Smirnoff, Smirnoff, Stella Artois, Guinness, Jaguar X-Type (the one with Chris Isaac’s song – Wicked Game)
 
Is there any unfair competition in Bulgarian advertising business?
It’s inevitable.
 
Is there a need for legislation defining the rate of discount media give to direct advertisers and agencies in Bulgaria?
I think self-regulation is the best option.
 
What would you like to say to you colleagues?
Live fully and believe in yourself and people around you!

Contacts

Sofia 1504, "Ivan Asen II" 1 str., tel: +359 2 943-47-42, +359 2 943-47-49, e-mail: argenta@argentabg.net