Interview
Blitz
03 July 2008
Ognyan Zelenkov, production manager Radio Romantika
Which word describes you?
Interesting.
What is your life philosophy?
God is with me, only when I am myself.
Would you live abroad?
No!
How long have you been in this business ?
2 and a half years.
If you have to advertise yourself and you can only choose one type of medium, which one would you choose?
Radio.
What does advertising mean?
Presentation.
Is Bulgarian education in the field of advertising of a good quality?
Probably, yes.
Would you work pro bono for a noble cause?
Of course. It happens.
Do you trust the data supplied by research agencies?
Sometimes.
What inspires you?
Many things, mostly love.
Have you ever been bribed?
No.
Have you ever bribed?
Yes. With a kiss.
Does Advertising have a future, concerning the claims of PR specialists about its twilight?
It does. It has been constantly developing ever since its dawn.
What is the difference between Advertising and PR?
It is thin, but they still love each other.
Where do you find business information?
From the media.
What is your favorite drink?
Water.
Favorite advertisement/commercial?
I cannot name just one.
Is there any unfair competition in Bulgarian advertising business?
Yes.
Is there a need for legislation defining the rate of discount media give to direct advertisers and agencies in Bulgaria?
No.
What would you like to say to you colleagues?
Love each other.
Contacts
Sofia 1504, "Ivan Asen II" 1 str., tel: +359 2 943-47-42, +359 2 943-47-49, e-mail: argenta@argentabg.net