Interview
Blitz
09 May 2008
Kiril Orlov, producer, 25 July
Which word describes you?
Inpatient - that is how I was born – less than a month before the official date. That is how I ruined my parents’ New Year’s celebrations… for which I apologize!
What is your life philosophy?
Be good and forgive the mistakes made by the others… and myself.
How long have you been in this business ?
From almost 6 years.
If you have to advertise yourself and you can only choose one type of medium, which one would you choose?
TV and internet definitely, since they reach the most far-away places of the global village.
What does advertising mean?
Literally – shout, figuratively - a job well done and a possibility for new horizons.
Is Bulgarian education in the field of advertising of a good quality?
I received my upbringing and education and value system, which are not completely perfect but are mine. Now when I look back, maybe my higher education gave me the least. I think it couldnt have been better or more different. If it were, I wouldn’t be here today. But I am.
Would you work pro bono for a noble cause?
Yes, definitely. We are working on several similar projects right now.
Do you trust the data supplied by research agencies?
I do rather moderately… I think sociological research in Bulgaria more or less serve specific interests
What inspires you?
Work, colleagues, contacts and my girl.
Have you ever been bribed?
Nobody dares to…because they know I cannot be bribed…well, try and we’ll see….
Have you ever bribed?
Of course not. Are you serious?
Does Advertising have a future, concerning the claims of PR specialists about its twilight?
Of course, well it might change but it definitely has a future!
What is the difference between Advertising and PR?
One purpose with different means.
Where do you find business information?
TV, internet, direct contact with companies, offering products and services and last but not least – specialized publications.
What is your favorite drink?
They are several – fresh juice, coffee and tomato juice.
Favorite advertisement/commercial?
Рћh, they are so many I would run out of space if I try to describe them.
Is there any unfair competition in Bulgarian advertising business?
No, the problem is with low consumer culture – we still choose advertising channels based on our personal likes and not because of the media qualities and its audience.
Is there a need for legislation defining the rate of discount media give to direct advertisers and agencies in Bulgaria?
If it’s with the purpose to facilitate things yes, but if you ask me – it is better to leave things as they are.
What would you like to say to you colleagues?
Take it easy and be braver.
Contacts
Sofia 1504, "Ivan Asen II" 1 str., tel: +359 2 943-47-42, +359 2 943-47-49, e-mail: argenta@argentabg.net