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Dictionary
Branding
A traditional advertising method used to create an acquired response from a target audience based on cumulative impressions and positive reinforcement. These ads are not purchase for the sole purpose generating a click or visitor. They are geared towards increased product or company name awareness and lifelong customers.
Above the fold
Any area of a web page that is viewable without the viewer having to use the vertical scroll bar. Ad space in this area is usually more expensive since it is more likely to be viewed by the visitor.
AD Network
An advertising company that usually serves as a broker between web site publishers and advertisers. Larger ad networks aggregate sites into general categories so that they can offer advertisers targeted buys. The majority of banner advertisements on the Internet are sold and served by ad networks.
B2B (Business-to-Business)
B2B stands for "business-to-business," as in businesses doing business with other businesses. The term is most commonly used in connection with e-commerce and advertising, when you are targeting businesses as opposed to consumers.
B2C (Business-to-Consumer)
A term used in reference to business-to-consumergenerally used when referring a business which sells its products or services to a consumer.
Banner
A rectangular online advertisement in the form of a graphic image that runs across the top or bottom of a web page. Banner ads are historically GIF images. Many ads are animated GIFs since animation has been shown to be more effective. The standard banner is 468 pixels wide by 60 pixels high.
CPC
Cost per click. Advertisers whose agreements specify cost-per-click only pay for subscribers who click through the online ad to the advertisers Web site.
CPM
Cost per thousand impressions. CPM refers to the total cost per 1,000 visitor requests to view an ad. In other words, the cost for 1,000 impressions.
Desktop
The main workspace in a graphical user interface such as Windows or Macintosh Systems. Users open and work with files and programs on the desktop, and can store files and shortcuts there as well. The user can also customize the look of the desktop with images or wallpaper and custom icons.
Domain Name
The part of an Internet address including and immediately preceded by the domain extension. For example argentabg.com is our domain name. The domain name is part of a web sites URL. Each web site has its own unique domain name.
FAQ
(Frequently Asked Questions) FAQs are documents that list and answerthe most common questions on a particular subject. There are hundreds of FAQs on subjects as diverse as Pet Grooming and Cryptography. FAQs are usually written by people who have tired of answering the same question over and over.
FLASH
Flash is a vector-based animation technology. Flash animations are quick to download, are of high quality, and are browser independent (they look the same on different browsers). Flash animations also scale to fit the browser window. Flash animations are created using Macromedia Flash software.
FM Radio
FM radio is a broadcast technology invented by Edwin Howard Armstrong that uses frequency modulation to provide high-fidelity sound over broadcast radio. FM radio is distributed primarily through broadcast reception of FM radio signals, although it is also possible to distribute FM signals via cable FM, either by using an adapter to plug analogue cable wires directly into an FM receiver, or through the use of television channel allocations on a digital cable service.
FTP
FTP or file transfer protocol is a commonly used protocol for exchanging files over any network that supports the TCP/IP protocol (such as the Internet or an intranet).
GIF
The graphical interchange format (GIF) is a graphical file extension. Most banner advertisements are created in the GIF format. More popular than the JPEG format. GIF89a or animated GIFs are a sequences of standard GIF images combined to create animated banners.
Contacts
Sofia 1504, "Ivan Asen II" 1 str., tel: +359 2 943-47-42, +359 2 943-47-49, e-mail: argenta@argentabg.net
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