The advertisement channel in the subway of Sofia assures guaranteed reach to 1/4 of the citizens of Sofia. The main special feature of advertisement in the subway is the high scope and quality of reach and covering assured by different media channels. Another important specific feature is the high comprehension of the audience that leads to better effectiveness of the introduced and conducted campaigns. The subway offers different media channels. From the standard print materials in different sizes and with different text positioning through the already familiar and established on the market Audio and Video advertisement to personalized advertisement in accordance to the needs of the specific company that inspire and involve incredible number of people. The excellent price and quality ratio facilitates the use of this advertisement channel also in different all-year-round campaigns that guarantee long-term effect on the target group of the various companies. As pioneer in the development of such kind of advertisement channel, METROMEDIA provides the best use of its experience for the successive conduction of each of your advertisement campaigns in the subway.