EBF (Economy Business Finance) or Ikonomika TV is the first Bulgarian TV Channel with an entirely economic profile targeted at the business people, financiers and the more active part of the viewing audience (managers, middle executive employees, expert employees, students and educated people in all fields). Bulgarian business people are already aware of the possibilities given by existing specialized media and actively use them. Until now these were only print media and internet sites. Thanks to Ikonomika TV, the business people of Bulgaria will now have a serious and strong partner in the sphere of electronic media. The TV project is based on models, which have proven their success in many countries around the world, but have been adapted to local conditions and features.